Effective Media Relations 

NOTE:  The following sample media releases are modifications of materials Jeanne Burrows’s Imaginings designed for an actual event.  We recommend that while media organizations may request email communication, sending hardcopy in addition to electronic distribution can ensure a greater number of staff at the media outlet will see your message.  It also demonstrates the seriousness of your desire for media coverage. Hardcopy should be laid out with one-and-a-half or double-spaced line format and printed on the contact person's stationery, especially if their data differs from the event's sponsor.  By being sensitive to the demands placed on media outlets and providing broadcast media with releases in an industry-friendly format, you enhance your opportunities for a positive response and enthusiastic coverage for the next event you promote! 

General Media Release: For Immediate Release

WHAT:   ASIAN ART VISITS TUCSON
A Free Exhibit of Artistic and Spiritual Artifacts from Northern China

WHO:   FOR INDIVIDUALS, GROUPS, FAMILIES SEEKING A UNIQUE HOLIDAY EVENT

WHEN:   OPENING CEREMONIES, FRIDAY, DEC. 1, 7:00 TO 9:00 P.M.

WHERE:   ANY HALL, 123 ANY STREET, TUCSON, ARIZONA

CONTACT: For more information, or to schedule an interview with Dr. Any Man, call (520) 123-4567 or mail AnyGroup@anyprovider.org.

Among this year’s myriad Holiday Festivals of Light, will be a unique opportunity to share in a FREE Intercultural Exhibit of beautiful wall hangings, a 10-foot statue of Kuan Yin, and hundreds of artifacts of the Taoist tradition.  The event is part of a world tour of over 100 cities across North America, Asia, Russia, and the Pacific Rim. In addition to appreciating the beauty of a distant culture, visitors of every background have noted experiencing a sense of peace, love, and harmony. Regarding a similar show in Phoenix, Dr. Any Man, Founder of Any Group, the sponsoring organization, noted,  “It was a life-enhancing experience—almost like visiting an ancient Chinese monastery.” Once the world tour is over, these rare artifacts will be returned to a private collection in London. If you, your family or organization want more information or wish to serve as greeters or volunteers for this celebration of universal love, call (520) 123-4567, or write info@AnyGroup.com, and visit www.AnyGroup.com to learn of other inspiring multicultural events.

Broadcast Media Release: For Immediate Release

WHAT:  ASIAN ART VISITS TUCSON
A Free Exhibit of Artistic and Spiritual Artifacts from Northern China

WHO:  FOR INDIVIDUALS, GROUPS, FAMILIES SEEKING A UNIQUE HOLIDAY EVENT

WHEN:  OPENING CEREMONIES, FRIDAY, DEC. 1, 7:00 TO 9:00 P.M.

WHERE:  ANY HALL, 123 ANY STREET, TUCSON, ARIZONA

CONTACT:  For more information, or to schedule an interview with Dr. Any Man, call (520) 123-4567 or email AnyGroup@anyprovider.org.

15-SECONDS:  Seeking a unique holiday event?  See a FREE Exhibit of Asian Art, Fri. to Sun., Dec. 1st to 3rd, Any Hall, 1234 Any Street, Tucson, where you'll see shimmering artifacts beneath beautiful wall hangings and a 10-foot Kuan Yin. Info? Call (520) 123-4567 or visit www.AnyGroup.com.

30-SECONDS:  Among this year's holiday festivals of light will be a unique intercultural opportunity.  This FREE Exhibit of artistic and spiritual art from Northern China will be Fri. through Sun, Dec. 1st through the 3rd, at Any Hall, 1234 E. Any Street, Tucson.  It will include shimmering artifacts beneath beautiful wall hangings and a 10-foot statue of Kuan Yin.  During its world tour, the exhibit has inspired a sense of peace, love and harmony. For info or to volunteer, call (520) 123-4567 or visit www.AnyGroup.com.

60-SECONDS:  Seeking a memorable holiday event?  Among this year's myriad festivals of light will be a unique intercultural opportunity. Enjoy a FREE Exhibit of Art from Northern China, Fri. through Sun., Dec. 1st through the 3rd, at Any Hall, 1234 E. Any Street, Tucson, Arizona. Included will be beautiful wall hangings, a 10-foot statue of Kuan Yin and shimmering artifacts of the Taoist tradition Regarding a similar show in Phoenix, Dr. Any Man, Founder of Any Group, the sponsoring organization, noted,  "It was a life-enhancing experience--almost like visiting an ancient Chinese monastery."  Once the world tour is over, these rare artifacts will return to a private collection in London.  If you, your family or organization want more information, or wish to serve as greeters or volunteers for this celebration of universal love, call (520) 123-4567, email info@AnyGroup.com, or visit www.AnyGroup.com to learn of other inspiring multicultural events. 

Make contact with members of the media on a regular basis…
…before you need their special talents.