Analysis ~ Research ~ Voice

C L A R I T Y

The professional writer will help you motivate your target audience to take action when and as necessary. Ads and commercials are often centered on special offers linked to a deadline. Greeting cards, holiday-themed stories, and seasonal topics all require concern for timing when seeking positive response from potential publishers. Even non-commercial projects demand attention to the element of time--if only with regard to the publishing schedule of the project. Clarity of vision and revision are vital gifts that a professional writer brings to any project. Your investment of time and treasure should engender excellence in the quality of research, writing, and editing of the author you hire. Regardless of the origins, focus or breadth of the work you need performed, he or she will bring the same degree of excellence in ad copy, an historical article, or a ghost-written novel!

K N O W L E D G E

A professional writer offers heightened language skills, often gained by experience in public speaking and the performing arts. Many also have knowledge of the structure and flow of at least one second language, which enhances their overall language capabilities. A rich understanding of any given topic can only be gained from focused research and analysis. This requires more than ten minutes of glancing through the offerings of an Internet search engine. In addition to general background information, a wordsmith will research respected industry materials and publications to clarify how specialists have previously addressed a subject.

A U D I E N C E

A truly successful writer must know the demographics of your target audience of readers, viewers and/or listeners. What are the key characteristics of their backgrounds? What might they already know about the topic? Will they expect to be educated? Or, will they demand to be entertained? If the goal of the project is to educate, the professional writer will know how to present the information in a way that it can be appropriately absorbed by the majority of their audience.

R E C Y C L I N G

Evaluating a project's short- and long-term benefits can yield unforeseen benefits. Authors, as well as their clients, should consider whether a composition can be modified for multiple publishing venues. An advertisement can be adjusted for new promotional campaigns. Likewise, lengthier text might be offered to media outlets as news stories, or expanded for a series of articles...or even a book...