THE WORDSMITH’S VALUE
The successful writer’s blend of savvy & aptitude!
These qualities of authorship are vital to applying creative vision and well-honed skills to shape energizing words that stimulate an audience's ability to fully absorb any message. For tips on refining your writing and marketing completed projects, visit Jeanne’s website periodically!
Research ~ Analysis ~ Voice
K N O W L E D G E
~ A professional writer offers their clients heightened language skills, often gained by experience in public speaking and the performing arts. Many also have knowledge of the structure and flow of at least one second language, which enhances their overall communication capabilities.
~ A rich understanding of any given topic can only be gained from focused research, analysis, and assessment. This requires more than ten minutes of glancing through the offerings of an Internet search engine. In addition to general background information, a professional wordsmith will research varied types of materials to clarify how specialists have previously addressed a subject…and then assess the most valuable path to a polished piece of writing.
~ The truly successful author must know the demographics of the target audience of readers, viewers, and/or listeners. What are the key characteristics of their backgrounds? What might they already know about the topic? Will they expect to be educated, or simply entertained? If the goal of the project is to educate, the writer must know how to present the information in a voice (written or spoken) that is appropriately understood, plus sufficiently entertaining to keep the attention of the audience...
C L A R I T Y
The professional writer will help motivate their target audience to take appropriate action when and as necessary. Ads and commercials are often centered on special offers linked to a deadline. Greeting cards, holiday-themed stories, and seasonal topics all require concern for timing when seeking positive response from potential publishers. Even non-commercial projects demand attention to the element of time--if only with regard to the publishing schedule of the project. Clarity of vision and revision are vital gifts that the writer brings to any project. The client’s (or book purchasers) investment of time and treasure should engender a sense of satisfaction in the excellence of the ad copy, historical article, or a novel!
R E C Y C L I N G
Evaluating a project's short- and long-term benefits can yield unforeseen benefits. Authors, as well as their clients, should consider whether a composition can be modified for multiple publishing and/or spoken venues. An advertisement can be adjusted for new promotional campaigns. Likewise, lengthier text might be offered to media outlets as one or more news stories, or expanded for a series of articles in magazines, digests, or professional publications...or even a book...
