The following suggestions will help you in reviewing aspects of your operational and promotional planning. Establish and strengthen your brand; schedule marketing by the year; coordinate promotional materials; groom physical and virtual facilities for success.

. . .if you are fortunate enough to have your work published, you deserve to enjoy your work. . .

“What is my design aesthetic?” 

For professional event planners, the term SWOT is the shorthand for analyzing a potential venue. What are its Strengths, Weaknesses, Opportunities, and Threats.

For months you have been in and out of the house, attending varied events, interacting with colleagues, and greeting new people. Perhaps you’ve even managed to visit  friends and family along the way. What do you have to show for your varied efforts? Hopefully the sale of books! And if you’re very fortunate, you may have gotten a literary award for a book, launched a new tome in a series, or even received a prize for your display at a book fair!

…the Universe will provide the answer…when you’re ready to receive it!

…Wherever you stand in your authorship, there will be times when you must step forward to introduce yourself and your work in a light to which current, and potential, readers will be attracted!…

…introducing yourself is as important as introducing the writings you have created!

Having a travel companion who may or may not be a creative professional can require adjustments, but it may  reduce some of the expenses you might otherwise incur. Sharing a car or using a van for a group can be a simple answer for reaching out-of-town activities. But although it may sound old fashioned, depending on where you are going, trains may be an appropriate choice.

…while media organizations may request email communication, sending hardcopy in addition to electronic distribution can ensure a greater number of staff at the media outlet will see your message.

In our creative work, we do not necessarily have to reveal our personal circumstances in order to truthfully shape a sensory experience for the benefit of our readers, listeners, or the general public who may be viewing our canvases in an art gallery.

…In shaping your bios, it can prove useful to research people whose success lies in work parallel to yours, plus individuals and organizations you are preparing to contact. Through the Internet (if not your public or university library) you can explore interviews they have given and papers they have written. Also consider where they were educated, their noteworthy professors, and articles and books they have published.

…consider when it might be useful to have a bio at the ready!

Event Planning

…the first, and most important decisions in planning an event are when it will occur, where it will be held …and of course, who will be involved.  

Jeanne Burrows-Johnson, “An inspiring Kaleidoscope of swirling gold and plum”

…while a designer may adhere to the few colors designated as "web safe," variations in monitor settings prevent absolute uniformity in how myriad viewers will experience color on a website.

…even the early phases of our careers must rest on more than indulging in a satisfying hobby.

Amateur or professional, the key to quality wordsmithing is
blending dynamic creativity with exhaustive editing of the ideal vocabulary for your project…

…the same elements in the successful execution of both projects…and the same weaknesses.

Do your name (and logo) generate a positive reaction from your competitors, as well as from your colleagues and industry leaders? 

Research potential employers in need of your special talents, as well as education.